Negative Effects of Incentivised Viral Campaigns for Activity in Social Networks

Viral campaigns are crucial methods for word-of-mouth marketing in social communities. The goal of these campaigns is to encourage people for activity. The problem of incentivised and non-incentivised campaigns is studied in the paper. Based on the data collected within the real social networking site both approaches were compared. The experimental results revealed that a highly motivated campaign not necessarily provides better results due to overlapping effect. Additional studies have shown that the behaviour of individual community members in the campaign based on their service profile can be predicted but the classification accuracy may be limited.Comment: In proceedings of the 2nd International Conference on Social Computing and its Applications, SCA 201

Influence of the Dynamic Social Network Timeframe Type and Size on the Group Evolution Discovery

New technologies allow to store vast amount of data about users interaction. From those data the social network can be created. Additionally, because usually also time and dates of this activities are stored, the dynamic of such network can be analysed by splitting it into many timeframes representing the state of the network during specific period of time. One of the most interesting issue is group evolution over time. To track group evolution the GED method can be used. However, choice of the timeframe type and length might have great influence on the method results. Therefore, in this paper, the influence of timeframe type as well as timeframe length on the GED method results is extensively analysed.Comment: The 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, IEEE Computer Society, 2012, pp. 678-68

Shortest Path Discovery in the Multi-layered Social Network

Multi-layered social networks consist of the fixed set of nodes linked by multiple connections. These connections may be derived from different types of user activities logged in the IT system. To calculate any structural measures for multi-layered networks this multitude of relations should be coped with in the parameterized way. Two separate algorithms for evaluation of shortest paths in the multi-layered social network are proposed in the paper. The first one is based on pre-processing - aggregation of multiple links into single multi-layered edges, whereas in the second approach, many edges are processed 'on the fly' in the middle of path discovery. Experimental studies carried out on the DBLP database converted into the multi-layered social network are presented as well.Comment: This is an extended version of the paper ASONAM 2011, IEEE Computer Society, pp. 497-501 DOI 10.1109/ASONAM.2011.6

Analysis of group evolution prediction in complex networks

In the world, in which acceptance and the identification with social communities are highly desired, the ability to predict evolution of groups over time appears to be a vital but very complex research problem. Therefore, we propose a new, adaptable, generic and mutli-stage method for Group Evolution Prediction (GEP) in complex networks, that facilitates reasoning about the future states of the recently discovered groups. The precise GEP modularity enabled us to carry out extensive and versatile empirical studies on many real-world complex / social networks to analyze the impact of numerous setups and parameters like time window type and size, group detection method, evolution chain length, prediction models, etc. Additionally, many new predictive features reflecting the group state at a given time have been identified and tested. Some other research problems like enriching learning evolution chains with external data have been analyzed as well

Quantifying Social Network Dynamics

The dynamic character of most social networks requires to model evolution of networks in order to enable complex analysis of theirs dynamics. The following paper focuses on the definition of differences between network snapshots by means of Graph Differential Tuple. These differences enable to calculate the diverse distance measures as well as to investigate the speed of changes. Four separate measures are suggested in the paper with experimental study on real social network data.Comment: In proceedings of the 4th International Conference on Computational Aspects of Social Networks, CASoN 201

Using Machine Learning to Predict the Evolution of Physics Research

The advancement of science as outlined by Popper and Kuhn is largely qualitative, but with bibliometric data it is possible and desirable to develop a quantitative picture of scientific progress. Furthermore it is also important to allocate finite resources to research topics that have growth potential, to accelerate the process from scientific breakthroughs to technological innovations. In this paper, we address this problem of quantitative knowledge evolution by analysing the APS publication data set from 1981 to 2010. We build the bibliographic coupling and co-citation networks, use the Louvain method to detect topical clusters (TCs) in each year, measure the similarity of TCs in consecutive years, and visualize the results as alluvial diagrams. Having the predictive features describing a given TC and its known evolution in the next year, we can train a machine learning model to predict future changes of TCs, i.e., their continuing, dissolving, merging and splitting. We found the number of papers from certain journals, the degree, closeness, and betweenness to be the most predictive features. Additionally, betweenness increases significantly for merging events, and decreases significantly for splitting events. Our results represent a first step from a descriptive understanding of the Science of Science (SciSci), towards one that is ultimately prescriptive.Comment: 24 pages, 10 figures, 4 tables, supplementary information is include